IoT Analytics


IoT analytics allows businesses to get insights and act on data immediately or soon after the data enters their system. Real time app analytics answer queries within seconds. They handle large amounts of data with high velocity and low response times.


Types of IoT Analytics:

  • Descriptive analytics on IoT data
  • Diagnostic analytics on IoT data
  • Predictive analytics on IoT data
  • Prescriptive analytics on IoT data


  • Managing location data — Helps determine relevant data sets for a geographic location and what should be updated for optimal location intelligence
  • Detecting anomalies — Identifies the statistical outliers caused by security breaches and technological failures
  • Better marketing — Finds insights in demographics and customer behavior to improve effectiveness of advertising and marketing campaigns. Helps determine best pricing strategies and audience targeting